In order to make low calorie drinks taste better, soft drink makers led by Coke, Pepsi and Dr. Pepper Snapple are experimenting with natural, low calorie sweeteners and flavor enhancers.
With our long-time partners at foursquare on board along with digital influencers like Gary Vaynerchuk and a crowd of PepsiCo employees, it seemed only natural that we check-in to the Pepsi-Cola sign.