Generation Next. (Pepsi).

新的一代。(百事)。

youdao

Thinking like a true challenger brand back in the 1960s, The Pepsi Generation was the theme of an advertising campaign for Pepsi.

FORBES: The Next Generation Brand

Narrative brand strategies across multiple channels can be hugely successful, but Pepsi is having a hard time finding the new Pepsi generation because it needs to find itself first.

FORBES: Magazine Article

In part, the strategy was to use social media to promote the image of PepsiCo as the good company, and, it was hoped, to colonize some part of the digital generation as the next Pepsi Generation.

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