Pepsi is taking a bold move. It's not spending money on Super Bowl ads for Pepsi beverages.

百事可乐(Pepsi)正尝试一项大胆举措，它将不再在超级碗(Super Bowl)中为百事饮料投放广告。

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Stories can also aid hiring, says John Berisford, head of human resources at Pepsi Beverages.

百事饮料公司(Pepsi Beverages)人力资源主管约翰·贝里斯福德表示，讲故事同样有助于招聘员工。

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It got a brand facelift with a new logo and sleeker packaging, but Pepsi was not immune to the tough climate for carbonated beverages, particularly in the U.S..

它通过设计新的logo和更圆滑的包装来改变品牌形象。但是它却无法逃避碳酸饮料所面对的严酷环境，尤其是在美国。

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After advising Venezuela's Cisneros family on switching their Pepsi-bottling assets to Coca-Cola in 1996 and then selling them to Panamerican Beverages, a large Latin American Coke bottler, McCausland asked Oswaldo Cisneros to fly to Lima, Peru.

FORBES: The return of Jimmy Three Sticks

After advising the Cisneros family on switching their Pepsi-bottling assets to Coca-Cola in 1996 and then selling them to Panamerican Beverages, a large Latin American Coke bottler, McCausland asked Oswaldo Cisneros to fly to Lima, Peru, to meet with the owner of local soft drink Inca Kola, which Coca-Cola wanted to acquire.

FORBES: Jimmy Three Sticks redux