Omega is the worlds outstanding people - including the international supermodel Cindy Crawford and the world Formula One champion Michael Schumacher s inevitable choice.

欧米茄是全球杰出人士——包括国际名模辛迪·克劳馥及世界一级方程式冠军车手迈克尔·舒马赫的必然选择。

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But, like a breakthrough band suddenly finding itself appreciated by a mainstream audience, the Londoner's serendipitous success in his own city, coming just days after he became the first ever Briton to ride up Paris' Champs-Elysees in the Tour de France winner's yellow jersey, has seen him transformed from respected niche sportsman into "Wiggo, " the people's champion and a cult phenomenon.

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Tarver could barely his his disappointment at the defeat and declared himself "the new people's champion".

BBC: Jones (right) edged out Tarver in a close bout

He called for a "people's champion" for disabled workers to be appointed by the Scottish government.

BBC: Supported workplaces debate