Note that a lotofpeopleinterpretthis to mean that test-drivendevelopmentisthe only sane waytoprogram, andHaniandIstronglydisagree withthis form of extremism.
In order to maximize the return beyond good will, my suggestion is to leverage that captive audience of top business people and investors with a full program of economic development opportunities.
And building a very basic development tool might encourage more people to eventually learn how to program Objective-C, or whatever iPhone apps are coded with in the future, giving the iPhone platform a stronger farm system.