The XBR LED Internet TV features Sony's Intelligent Peak LED Backlight which uses full-array local dimming for better detail in black, and improved brightness creating incredible on-screen contrast.

ENGADGET: Sony sets US pricing for 55-, 65-inch HX950 HDTVs: $4,499 and $5,499

The back of the Peak sports the camera, LED flash and the branding of a Firefox OS developer device.

ENGADGET: Geeksphone Peak hands-on: a midrange Firefox OS phone from Spain (video)

The launch at Ysgol Melin Gruffydd, Cardiff is timed to start with the autumn school term, which has led to a surge in peak-time traffic across Wales.

BBC: Sustrans Cymru project tackles school run car journeys