"Since then they actually launched a charm offensive, a peace offensive, to the outside, I think they felt some pain coming from the implementation of the U.N.

VOA: standard.2009.12.08

Under pressure from U.S. and U.N. peace negotiators, diplomats temporarily halted the offensive Tuesday.

CNN: New air strikes nixed in Bosnia- Sept. 20, 1995

One suspects that Abdullah saw the need for a "charm offensive" in the form of a new peace initiative for the Middle East.

CENTERFORSECURITYPOLICY: The Saudi Charm Offensive

After various peace initiatives and ceasefires failed, the government launched a final offensive.

BBC: Q&A: Post-war Sri Lanka