So no surprise to find AMD coveting a cut of that turf too, with this, their new living room PC reference design -- a prototype AMD hopes will be copied by manufacturers to bring AMD's Live!

ENGADGET: AMD unveils living room PC reference design: world squints in wonder

It's not a PC but it brings that PC into the living room.

ENGADGET: A lunchtime chat with Bill Gates at CES

You can also control the PC from across the room with a handheld remote control--and that comes in handy for things like playing music and movies.

FORBES: Magazine Article