Anyone who has been asked by a friend or family member to fix a slow PC understands the average home user will happily click any link, accept any friend invitation, and even install software from just about any Web site.
But the format has a lot of momentum behind it: There are already 50 products on the market that support the SD card format--from digital cameras to music players to PC drives--and there are 275 member companies in the Secure Digital Association who are actively promoting it as the next standard for removable storage.
The new functionality from Netflix enables members to search for movies directly on their HDTV, so a PC is no longer necessary to find movies to watch instantly, or add to the member's instant Queue.