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Pay per click advertising can drive a great deal of traffic to your site, if you correctly target your keywords.

支付每点击广告可以推动对你的网站的大量的访问量，如果你正确的确立你的关键字目标。

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Pay attention to what headlines you click on yourself.

注意一下你自己会点击那些标题。

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You click there, and you have to pay attention to how many services you have of something, because if it says that a serving is three-quarters of a cup and you ate a cup and a half, then the program has to recognize that or it won't be able to make an adequate judgment of what you're eating.

点击那里,大家还要注意,每种食物摄入了多少份,如果一份指四分之三杯,而你吃了一杯半,那么系统应该判断出是两份,否则它无法对你所吃的东西做出充分判断

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选

Put quite simply, you cannot pay readers to click on a bad headline or a boring story.

FORBES: Update: Newsweek Bought Most of Its Traffic Before Beast Merger

Zamani is betting that online advertising will change from a pay-per-click to a pay-per-lead system.

FORBES: Follow the Leader

To be sure, the move toward search ads isn't strictly new, argues eMarketer analyst David Hallerman--the trickle of advertising funds from banner ads to pay-per-click search ads has been a slow process, he says.

FORBES: Life On Web's Edge