The main reason people pay extra for a Dyson is because it is a vacuum cleaner with a trendy brand.

人们愿意花更多的钱买戴森是因为它是一个时尚品牌的真空吸尘器。

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You pay less for the store brand.

商店品牌的东西要便宜些。

《牛津词典》

You pay less for the supermarket's own brand.

超市自己品牌的东西要便宜些。

《牛津词典》

But I'm just not the type of person to pay for a brand name, like a huge brand name.

但我不是那种为了大品牌花大价钱的人。

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Some will pay for the brand, many will not.

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Instead it let a few sponsors pay to promote their brand names only, in ten-second spots.

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Increasingly, customers pay more for a brand because it seems to represent a way of life or a set of ideas.

ECONOMIST: Brands