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Whether you are looking to use social media, pay-per-click on the web, or use email, radio, TV, or billboards, you need perfect execution, insight into your spend, and an understanding of the effectiveness of your marketing investments.
FORBES: Helping Sales Succeed Through Better Automated Marketing
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By requiring authentication to access live programming on new media devices, ESPN and its distribution partners are extending their lucrative pay-TV business model onto the Web as the Internet becomes a more mainstream place for consumers to watch video content and a potential replacement to traditional TV.
WSJ: ESPN Launches App for Mobile-TV Devices
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Building unique rewards programs that differentiate the brand--along with integrating in-store loyalty programs with Web shopping--is what figures to pay off in the future, Freeman Evans and other experts say.
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