A few months ago Mr Gross pioneered an alternative to the pay-per-click model.

几个月前高斯先生开拓了按点击率付费的另一种模式。

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Bill Gross, the entrepreneur who pioneered the pay-per-click model back in 1998, was aware of the problem even then.

比尔·高斯，作为在1998年首创按点击率付费模式的企业家，在那时就已经意识到这个问题了。

youdao

Bill Gross, the entrepreneur who pioneered the pay-per-click model back in 1998, was aware of the problem even then. Yahoo!

比尔·高斯，作为在1998年首创按点击率付费模式的企业家，在那时就已经意识到这个问题了。

youdao

This is in contrast to the predominant pay-per-click model for online search.

FORBES: Magazine Article

The CEO of Idealab and Ubermedia is best-known for coming up with the pay-per-click advertising model, with GoTo.com (later renamed Overture and sold to Yahoo), that Google ran with to fame and riches.

FORBES: Can Bill Gross Take On Facebook, Twitter & Google+ With Chime.in?