What started as caution turned into a bearish slant by early April as the market formed a head and shoulders top pattern, a pattern that usually marks the top of a major inbound move and can lead to significant downside.

FORBES: How Technical Analysis Has Given Great Trading Cues All Year Long

As senior vice president of global marketing in the early 1990s, Sealey introduced the "Always Coca-Cola" campaign with its lovable polar bears--and was sacked soon after in what has become a pattern of top-level purges in Atlanta.

FORBES: Gone Flat

The late-1990s debate illustrated a familiar pattern at the top of bull markets.

ECONOMIST: Equity markets