A global image helps sell products, even if no one but Filipinos would ever want to buy duck-fetus eggs or Thais the most pungent variety of shrimp paste.

一个全球化的形象有助于销售产品，即使除了菲律宾人外，没有人想要购买鸭胎蛋，或者只有泰国人最喜欢各种辛辣口味的虾面团。

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Cooks in Sri Lanka add coconut milk; in Thailand, curry sometimes contains shrimp paste.

厨师在斯里南卡的库克加入椰奶；在泰国，咖哩含在虾酱中。

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Mackerel and fresh vegetables with a shrimp paste sauce.

秋刀鱼，新鲜蔬菜，虾酱。

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Lee Kum Sheung of Guangdong Province launched his business in 1888 selling only two products: the mysterious, dark sauce made from oyster juice and a shrimp paste.

FORBES: Hong Kong's Lee Kum Kee: Supplying the Sauce Worldwide

Fortunately four to five meals per day of char kwey tiaw (fried noodles in soy sauce with egg and various additions), asam laksa (Penang's famous, indescribably good curry noodle soup), rojak (fruit and veggie salad in a sweet dark shrimp paste) and much, much more, goes down a lot easier than heavier Western foods.

BBC: Finding a favourite hawker stall in Penang