“Our research suggests that customers are defecting,” says Mr Passikoff.

Passikoff说：“我们的研究表明，消费者正在抵制”。

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"Our research suggests that customers are defecting," says Mr Passikoff.

Passikoff说：“我们的研究表明，消费者正在抵制”。

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Passikoff says all the buzzwords and marketing campaigns in the world won’t create brand differentiation if banks continue to offer the same services as their competitors.

帕斯科夫说，如果银行继续提供与其竞争者无异的服务，那么所有的哗众取宠的大词和在词汇上下功夫的市场营销活动均不能创出品牌的区分度。

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In simplest terms, yes, for some, said Robert Passikoff, president of Brand Keys, a loyalty marketing consultancy.

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That could rankle some people, says Robert Passikoff, president of Brand Keys, a brand consulting firm based in New York.

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Robert Passikoff, CEO and founder of Brand Keys, a New York-based consultancy that specializes in brand engagement and loyalty, says most definitely yes.

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