The difference is Google believes the partner model is now fundamentally different.

ENGADGET: blogger-avatar

Overstock changed its business model in 2012 primarily in clothing and shoes, from a direct inventory-based model to a fulfillment partner-based model with the aim of reducing exposure to discounts and seasonal inventory risks.

FORBES: Francis Chou Makes Largest Overstock.com Paring Yet

By turning to a partner-hosted model, we knew we could get running on the solution fairly quickly.

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