The developer's attitude was: "Hey, I've devoted my life to your brand, and I have good reasons why I should be given special consideration as a loyal partner and friend of the company."

开发人员的态度是：“嘿，作为公司的朋友和忠诚的伙伴，我把我的一生都献给了你的品牌，我有一大堆理由为什么我应该被给予特殊考虑。”

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Two years ago, in an iconic deal between a Chinese manufacturer and an overseas company with a well-known brand, TCL became the dominant partner in a joint venture with Thomson Electronics of France.

两年前，中国制造商和外国知名品牌的完美联姻让TCL变成了与法国汤姆逊电子有限公司合资的支配性合作伙伴。

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The project had moved far enough along that there was staff that worked on brand strategy, advertising, retail planning, and partner marketing.

Courier这个项目其实已经进展颇深，其中包括了品牌战略、广告、销售计划、伙伴营销等各个方面。

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To be a long-term asset, partnership marketing must be in alignment with what each partner brand stands for.

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Here, Disney, ESPN and its NFL business partner have a brand to promote and protect.

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That means that a HTC phone often carries a partner's brand far more prominently than its own.

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