The new rule blows a huge hole into lots of startups, particularly ad networks like 140proof and OneRiot.

FORBES: Connect

Now, the ad is particularly outrageous as Governor Romney himself, with 28 other Republican governors, supported policies that would have eliminated the time limits in the welfare reform law and allowed people to stay on welfare forever.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

This includes searches conducted outside the U.S., particularly in emerging markets where ad rates are lower.

FORBES: Will You Search 14 Times a Day?