Lai's new direct marketing venture, adMart, goes head to head with Li enterprises such as Park 'n Shop supermarket chain and electrical appliances retailer Fortress.

CNN: Newsmakers

Aside from convenience stores and some niche sellers, the territory's supermarket business is controlled by two huge chains: Park'n Shop, the stores owned by Li Ka-shing's Hutchison Whampoa Group, and Wellcome, which belongs to Asia's biggest grocer, Jardine Matheson-controlled Dairy Farm.

CNN: Groceries to go