Parentbrand Heinz reduced the salt in the popular brown sauce in November 2010, but it wasn't until September 2011 that the hullabaloo over the salt loss commenced.
Old Navy, whose Supar Tool parody campaign was charted in this blog, has seen modest sales increases and continues to be a stronger brand than parent company Gap.
To generate one final burst of cash inflow before they filed for bankruptcy, the parent company selling its brand name to the local merchant ran a Groupon without ever telling the franchisees.