To Krensavage, this meant that Par's business was for sale almost for free.

FORBES: Health Care

Leading Australians Robert Allenby (73) and Geoff Ogilvy (72) were both over par, while Colombia's Camilo Villegas shot a level par 71 and Spain's Sergio Garcia struggled to a two-over 73.

BBC: Tiger Woods struggles with putter at Australian Masters

Despite the company's demise, Polaroid's name retained remarkable strength, on a par with Nike's and Disney's, according to a 2003 market research study.

FORBES: Rebound