This is just what the company's infamous paperclip was supposed to do, popping up on the screen and offering advice whenever its Bayesian engine statistically determined that the user needed assistance.
He prowls Patagonia's headquarters, in Ventura, California, checking in on new designs (he showed me a sturdy down jacket that felt about as heavy as a paperclip and then said he'd kill me before telling me how they make it) and tinkering with a lightweight camp stove of his own invention at his desk.