Paper Mario: Sticker Star is a fun, addictive 3DS title but it wears thin after a while.

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Jordan Silverman, founder of Star Toilet Paper, a startup that helps advertisers promote their logos and deals on rolls of toilet paper, spoke about his reasons for attending the event.

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Star Toilet Paper is a company that uses toilet paper as an innovative advertising medium to help companies reach an unmatched captive audience and then provides this product for free to large venues.

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