He was given four sheets, four towels, a blanket, a bedroll, a toothbrush, toilet paper, a tall clear plastic cup, a bar of soap, seven white T-shirts, seven pairs of boxer shorts, seven pairs of socks, plastic slippers, a pad of paper, and a ballpoint pen.
For Soap.com, Lore and Bharara will employ the same merchandising strategy that they used to grow Diapers.com: lure in customers with fast delivery on low-margin goods--like baby formula and now, toilet paper--and then profit from higher-margin products like car seats and, with Soap.com, vitamins and beauty products.