Once they find the name, many rub a pencil on paper over the letters to copy it.

VOA: special.2009.05.25

I tore a piece of paper out of my notebook and wrote down a name.

VOA: special.2009.07.18

The name was the same one I had written on my piece of paper.

VOA: special.2009.07.18

Mr Rowan had told the jury he went to the News of the World to "protect" another woman, Fiona McGuire, who the newspaper thought was having an affair with Mr Sheridan, and gave the paper the name of Katrine Trolle.

BBC: Tommy Sheridan begins own defence in perjury trial

The paper's name is presented as a star-spangled, flag-themed eye grabber.

FORBES: Press Lords

Rule of thumb: excessive name paper-dropping is a poor signal.

FORBES: Titles Rarely Given to Blog Posts