Frank Gehry, a godfather of contemporary American design if there is one, is shown crumpling paper or aluminium foil into a form, and then scanning the shape by computer in order to reduce it to two dimensions or make it into a model, so that a design can be refined or manufactured.
These included aluminum foil, paper, silicone, wax, tape, casting compounds and many other techniques that were incredibly novel and advanced at the time of their development.
Mr Cockburn said that some items which seem like ideal candidates for recycling, like wrapping paper or cards backed with foil or plastic, simply will not be accepted.