And it's striking that the most media-observed figure in human history, the Princess of Wales, chose for her most daring and decisive media act a long, formal interview with Panorama, which 20 million people watched.
The Institute of Practitioners in Advertising (IPA), the trade body and professional institute for the UK's leading advertising, media and marketing communications agencies, offered to take part in this Panorama programme to ensure that the position of UK advertisers and their advertising agencies was accurately portrayed.