The bid says the project will consist of "drivers and perception qualitative research", "London.gov panel omnibus research", "London.gov user experience research" and an "advertising diagnostics review".

BBC: Mayor's comms spend 'beggars belief'

The panel acknowledges research gaps when it comes to taking hormone therapy for chronic illness, particularly as it relates to this younger group of women.

CNN: Government panel: Hormone therapy 'not recommended'

In response to the debate, the National Institutes of Health's Office of Dietary Supplements last year began an intensive effort to learn more about vitamin D, partnering with other federal agencies to assemble a panel to assess research needs and priorities.

CNN: Vitamin D is hot! Here's how to get it