The paid links are simple, HTML based links that appear as natural as other links on the web pages where they appear.

付费链接是简单，HTML的链接，似乎只要他们出现在网页上的其他环节的自然。

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There is hardly a web master who hasn't heard that paid links can hurt your rankings but still many web masters don't miss the chance to make a few bucks.

几乎每个网站管理员谁没有听说过的付费链接，可能损害您的排名，但仍有许多网站管理员不要错过机会做几块钱。

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Baidu has announced plans to delineate more clearly between paid and unpaid links, and has removed links to unlicensed providers of drugs and medical care from its index.

百度则宣布会对搜索结果和付费广告做更清晰的区分，并且移除了那些不正规的药品及保健广告链接。

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In 2010, the Los Angeles Times began adding paid links to editorial content.

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But unlike hidden paid links, says Google's Matt Cutts, Adwords advertisements don't bias Google's search results.

FORBES: Magazine Article

The retailer denied any knowledge of the paid links and promptly fired its SEO firm.

FORBES: One CEO's Experience: Yes, You Can Accidentally Hire a Black Hat SEO