This is most likely to occur because the search phrase you type is worded differently than references to that topic within the page text.
这是很有可能发生的，因为你键入的搜索短语和网页文本中使用的关键词是不同的。
Give each page a focus on a single keyword phrase.
每个页面重点关注一个关键词组。
Beyond giving search engines the wrong impression about your site, you're missing a key opportunity to optimize this page for a search phrase that will bring good qualified traffic to your site.
另一方面，这会让搜索引擎对你的网站留下错误的印象，你可能会错失优化你的网页并让关键词带给网站高质量访问的重要机会。
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