They were asking that Apple be enjoined from using the "Tiger" moniker to promote its new operating system (Mac OS X 10.4 Tiger, natch) anywhere on its web site or in any new advertising, packaging or signage.

ENGADGET: The Tiger suit is off

To get even more color on her market, Jarecki posted research surveys at her company's site and inserted them into the dye packaging. (Buyers who filled them out received a free "My Betty Is Ready" black cotton T-shirt.) About 1, 000 responses told a surprising story: Less than 5% of her customer base came from the 18- to 25-year-old demographic, and half lived in non-urban zones like Nebraska, Washington and Arkansas.

FORBES: Entrepreneurs

The Trostre site makes a wide range of tinplate products for the food and packaging industries, including specialised coated tins.

BBC: Fears for 290 tinplate plant jobs