Apple pays as much attention to its packaging as it does to its products. So much so, that it has a dedicated secret packaging room within its headquarters in Cupertino, California.

苹果不仅重视产品的研发生产，对产品的外包装也同样精益求精，以至于在加利福尼亚州库比·蒂诺市的苹果公司总部里，甚至有一间神秘的包装专用间。

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Consumer products companies have been making their soaps more concentrated for years to save on packaging materials and transportation costs, as well as to make room for more jugs on store shelves.

WSJ: Is Innovation Killing the Soap Business?