In theory, consumers could steer firms towards waste reduction by buying products that are easy to recycle, say, or have only minimal packaging.

理论上讲，消费者购买容易回收的产品，或者是包装最简单的产品，能引导企业实现减少废弃物。

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More and more firms offer a unique packaging of information or knowledge.

越来越多的公司提供独一无二的信息以及知识。

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By being exclusive. In the information age, this is an increasingly common type of USP. More and more firms offer a unique packaging of information or knowledge.

提供排他性产品。在这个信息爆炸的时代，这种策略成为独特销售主张的主要类型。越来越多的公司提供独一无二的信息以及知识。

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According to Global Industry Analysts, more than 55 percent of U.S. packaging firms reduced their capital expenditures in 2009.

FORBES: Written by Jack Knott

It intends to become the leading wholesaler for online music, licensing its service to other firms seeking to sell subscriptions, and leaving the packaging and pricing to them.

ECONOMIST: Digital copyright

The claims stem from the housing bubble when BofA subsidiary Countrywide Financial and scores of other firms loosened lending standards in order to reap the huge rewards associated with creating and packaging mortgages into investment products.

FORBES: Bank Of America In $10B Mortgage Settlement With Fannie Mae