Back then I was in charge of the marketing strategy and the look and feel of the products, the packaging, the overall experience.

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What experience have you created in your charisma, copywriting, art direction, colors, typography, packaging, website, social media, digital experience, mobile app?

FORBES: How To Build An Unforgettable Technology Brand

Today, many of the vendors packaging CXM solutions are adapting or extending the tools they already have to drive more of the overall experience, and for some the label CXM will be a re-packaging of their existing solution and strategy.

FORBES: The Emergence of CXM Solutions