The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" cannot be verified.

ISO 标签标准禁止在产品包装上发表模糊或误导性的声明，因为诸如“环境友好”和“无污染”等术语无法得到验证。

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Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.

营销人员必须明确证实其在产品包装上做的广告，并将这些广告限定为一个具体的益处，例如有多少产品被回收利用。

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Allison Aubrey: If you happen to check out the packaging of sugarless gum, you notice all kinds of health claims.

阿利森·奥布里：如果你碰巧看过无糖口香糖的包装，你会看到各种各样的健康宣言。

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The company also claims the sticks don't need as much packaging as standard laser print cartridges and so the product creates 90% less waste.

FORBES: Magazine Article

The price of raw materials wheat, cheese, meat and even the plastic resin used in packaging has trended higher in recent years, reflecting new claims on the global food supply from fast-growing emerging economies.

FORBES: Green Giant And Betty Crocker Can't Risk Raising Prices