The ISO labeling standards ban vague or misleading claims on product packaging, because terms such as "environmentally friendly" and "non-polluting" cannot be verified.

ISO 标签标准禁止在产品包装上发表模糊或误导性的声明，因为诸如“环境友好”和“无污染”等术语无法得到验证。

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Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.

营销人员必须明确证实其在产品包装上做的广告，并将这些广告限定为一个具体的益处，例如有多少产品被回收利用。

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Allison Aubrey: If you happen to check out the packaging of sugarless gum, you notice all kinds of health claims.

阿利森·奥布里：如果你碰巧看过无糖口香糖的包装，你会看到各种各样的健康宣言。

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The company also claims the sticks don't need as much packaging as standard laser print cartridges and so the product creates 90% less waste.

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