It has also given Bradley the idea for another business: He's selling access to and information about Sikko's audience--the median age of the group, mostly male, is 23--to technology and packaged-goods companies eager to understand (and sell more to) such folks.
Google, with the growing popularity of its Android mobile OS and the recent introduction of Google TV, packaged into electronics by technology companies like Logitech, is growing its reach to the point where it could perhaps mount a challenge to H.264 across all screens.
Originally developed for military use, this technology has plummeted in price and can now be packaged in a box small enough to fit behind the radiator of a Cadillac DeVille saloon.