While International expansion has grown at a faster pace in the last few years, Ebeltoft Group notes that retailers tend to penetrate similar markets when expanding internationally.
And although DirecTV is technically the leading U.S. satellite provider, Merrill Lynch analyst Vijay Jayant notes that EchoStar is now growing at a faster pace, having added 1.35 million subscribers in 2002 while DirecTV was adding 850, 000.