Apollo, the giant buyout shop co-founded by Leon Black, and Metropoulos, owner of the Pabst Blue Ribbon beer brand, have been looking to partner on a deal for some time.
Sponsorships for free boards and wetsuits are assumed, yet the Dominican Republic, Vans footwear, New Era caps, Pabst Blue Ribbon beer, and recent market entry Nike underscore the diversity and profit potential of catering to the surfing lifestyle.