The songwriter was just adhering to that old adage of "writing what you know, " having worked as a full-time computer programmer prior to giving the music world a go -- though, as he readily admits, he still keeps it real by coding for his own site.
The process of contextualizing our curated content has a big data story all its own, told amongst advertising legends, coding sorcerers and the bravest of businessmen.
According to a press release from branding agency Millward Brown, facial coding by Affectiva and their own Link copy-testing will be the primary technique used to gauge consumer emotions.