He would specialize in organic ingredients, a painstakingly designed recipe for the crust, and an overall commitment to the environment.

FORBES: Drawing The Line: Why Startups Are 'Sexy' And Small Businesses 'Meh'

ERGs are only as effective as the overall commitment of their members and the incremental benefits they receive for their participation.

FORBES: 7 Ways to Enable Your Employee Resource Groups into a Powerful Advancement Platform

"Government support for the company reflects our overall commitment to encourage enterprising businesses to identify and exploit market opportunities outside Northern Ireland, " he said.

BBC: Jobs boost from bathroom pod