However, anumberofstoreshave recordedpooroverallsales by volumeandtheongoingconfusionsdue tothe staff taking AD hocabsenceswillfurtherworsenthe situation.
Second, because display ads drive consumers down the funnel so that they click more on search ads and eventually become a customer, this process also increases overallad cost due to additional search clicks.
However, in developed markets, the company saw a significant improvement in pricing, and as Facebook matures, the overall growth rate will slow and the impact of the ad pricing change will be more visible on overall revenue growth.