But once Nike pulled the plug on their affiliation was over, the endorsement game was over forever.

FORBES: Stripped Tour Titles Strips Lance Armstrong of Brand Significance

However, if a euro exit was to occur at some point in the next few years, there would be nothing preventing the Central Bank of Ireland from cancelling the new bonds or indicating it would roll them over forever and hand back all interest payments.

FORBES: Ireland's Promissory Note Deal

Otherwise, it's going to be "The Odd Couple" and "Clybourne Park" over and over again, forever.

WSJ: Theater's Expiring Subscription Model | Sightings by Terry Teachout