Software engineer Jonathan Larmour lives outside Cambridge and is worried about taking his eight-year-old son to a Judo session at the ExCel Centre, which begins at 0930 BST, because of the clash with the morning rush hour.

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This shift allowed him to serve as chief software engineer but also to take on outside consulting projects.

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Others, like electrical engineer Wasim Khazandar, are thinking completely outside the box.

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