Firms want to know three things: whether big storms are becoming more or less common, whether certain coasts are being hit more or less often, and just how frequent are the biggest of the big storms the ones whose effects could break a careless insurance outfit.

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That's according to LIMRA, an insurance industry research outfit, which based its study on a survey of 3, 766 households.

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He also has big stakes in life insurance and banking outfit Mediolanum as well as in soccer team AC Milan.

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