The dimly lit bar is a perfect spot to get away from the heat and commotion of the boardwalk, throw back a pint and check out the memorabilia lining the walls.
That's convenient for people who live in their headgear 40 hours a week, but it's also nice for companies where employees share helmets -- after all, it'd be nice to take out your own lining so that you're not sharing the same sweat-soaked padding with someone else.