That’s where we saw theopportunity to bring some of the newspaper readers into our website, and the website users into our newspaper, if we brought them together, and get them to talk to each other.

我们觉得这是个好机会，可以把一些报纸读者指引到网站上，再把网站用户引到报纸上，把他们聚集在一起，让他们互相交流对话。

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The mistakes we naturally run into when creating a website provides designers with an opportunity to make the most of a bad situation and remind our users that we are people too.

在制作网站的过程当中，我们经常碰到的困难给制作者提供了一次完善自身的机会，并提醒着用户我们制作者其实也是凡夫俗子。

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The font face, size and color can do an amazing job of controlling how your website says something that leaves an impression on users, which leads to the final piece of our sandwich.

在网站如何展现重点内容以便给用户留下深刻的印象方面，字体、大小和颜色起着超乎想象的作用，它们会引导用户到三明治的最后一块。

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"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " says Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " said Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

For example, the app now allows users to view member recipes which they can create on our recipe website and enable them to more easily share recipes via Facebook.

FORBES: Advertising Week 2010: Kraft on Consumer Engagement