By spotlighting a narrower benefit, we were able to clarify our positioning, resulting in more effective external marketing. Our acquisition costs went down.

由于我们聚焦于更小范围的市场，我们得以明确自己的特色，使对外营销更加高效，我们的用户获取成本有所下降。

youdao

"The thing that struck me when we had our discussions in Malaysia 18 months ago, was how they were positioning themselves to become a financial services hub, particularly for Islamic finance.

VOA: standard.2010.02.15

Although timing the resolution to these macro concerns remains challenging, recent bidding activity in Tier 1 and Tier 2 carrier accounts both domestically and abroad leave us very confident about our positioning as these markets rebound.

FORBES: Adtran Issues Q3 Warning On Soft U.S. Carrier Spending

So why not type up at least some bullet points for our final positioning statement?

FORBES: Would Mindy McCready Have Agreed with Her Final Branding Statements?

What social issues are containing our growth or hurting our competitive positioning?

FORBES: Why Social Change Is Good for Business