By spotlighting a narrower benefit, we were able to clarify our positioning, resulting in more effective external marketing. Our acquisition costs went down.

由于我们聚焦于更小范围的市场，我们得以明确自己的特色，使对外营销更加高效，我们的用户获取成本有所下降。

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Airline ticket sales grew 14% despite fee reductions introduced by our competitors during this period to compete with our low price positioning, and growth in rental car days was steady at 15%.

虽然在此期间，我们的竞争对手推出了预订费减免政策与我们的低价定位开展竞争，但我们的机票销售量仍然增长14%；租车的天数稳步增加了15%。

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This proves that our planning and positioning of and policy support for the Park are effective.

这表明，我们对园区的规划定位和政策支持卓有成效。

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"The thing that struck me when we had our discussions in Malaysia 18 months ago, was how they were positioning themselves to become a financial services hub, particularly for Islamic finance.

VOA: standard.2010.02.15

Although timing the resolution to these macro concerns remains challenging, recent bidding activity in Tier 1 and Tier 2 carrier accounts both domestically and abroad leave us very confident about our positioning as these markets rebound.

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So why not type up at least some bullet points for our final positioning statement?

FORBES: Would Mindy McCready Have Agreed with Her Final Branding Statements?

What social issues are containing our growth or hurting our competitive positioning?

FORBES: Why Social Change Is Good for Business